The key to digital is adopting a consistent base game plan and building on top of that game plan week after week.
Base Game Plan:
- Come up with your brand messaging across social platforms
- Pick the 1-2 main places where you are going to create marketing content: Instagram, Email, Twitter, Facebook, Youtube, etc
- Decide how frequently you're going to post content to your social media > stick with it and stay consistent
- Adopt a strategy for how you are going to engage with your audience:
- Reposting on Instagram posts and stories
- Responding to comments in your feeds
- Writing personal emails
- Come up with a schedule for how frequently you are going to publish health, wellness and fitness content to your Channel
- Every Monday and Thursday
- Come up with a schedule for how you are going to engaging with your customers around your channel
- Mentions in Stories
- Telling the benefits of the content
- Motivating, interacting, providing comedy, etc.
Phase 1 - Legitimizing Your Business:
- Adopt a hashtag strategy to get your followers to start tagging you in the content > make sure to repost
- Study and start implementing the key sales and marketing tactics:
- Social proof - customer before and after pics and testimonials on your social media and website
- Novelty - learn to adapt your content to the season, current events, and publish consistently fresh content
- Grow your reach
- Expand your Instagram, Facebook or Youtube by studying and implementing best practices
- Publish content to additional platforms - go from Instagram to Twitter to Facebook
Phase 2 - Going Pro:
- Try to find an intern or part-time friend to help you scale your digital
- You should be able to teach people social media and content creation best practices by this point
- Pursue business development to grow your reach:
- Go on podcasts
- Go on blogs and websites
- Partner with local business and brands to do social media events
- Test $5-$10 per day in marketing spent
Phase 3 - More To Come!
Stay tuned!
http://garyvee.com/GVStory